Korean Makeup

LG H&H Acquires Majority Stake in The Crème Shop

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Plans to additional increase within the magnificence and private care trade and solidify its presence within the North American market.LG H&H Acquires Majority Stake in The Crème ShopThe Crème Shop has collaborated with Hello Kitty, BT21 and Disney.04.21.22
South Korean magnificence firm LG H&H, an affiliate of LG Group, has acquired a majority stake in Los Angeles-based magnificence model The Crème Shop.

Founded by South Korean immigrants Christina and Lawrence Kim, The Crème Shop is understood for its whimsical and vibrant skincare, make-up, and wonder equipment that attraction to a various group of shoppers and possess a robust following amongst Gen Z and Millennials resulting from their cheap costs, top quality, and ethos. 

The Crème Shop has skilled large progress prior to now few years regardless of challenges attributable to the Covid-19 pandemic and international provide chain points, and has a multi-channel distribution mannequin that features mass retail through companions like Ulta, CVS, Macy’s, and Urban Outfitters. Furthermore, the model’s profitable collaborations with Hello Kitty, BT21, and Disney have positioned them as a fan-favorite within the aggressive panorama.

By claiming a majority stake in The Crème Shop, LG H&H plans to additional increase within the magnificence and private care trade and solidify its presence within the North American market whereas rising The Crème Shop into a world model.

The Crème Shop and LG H&H share a typical long-term objective: to not solely make Korean magnificence and innovation readily accessible to the remainder of the world, however to highlight Korea’s wealthy tradition.

The buy-out was topic to straightforward regulatory approvals.

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