Japan Makeup

‘Endemic beauty’ sees spring-inspired cosmetics, pollen protection products trending in Japan


These developments have been revealed in a brand new report by @cosme, the Japanese cosmetics portal.

The portal is owned by Japanese magnificence retail and media agency, istyle Inc. It has a analysis arm that analyses the huge quantity of @cosme knowledge to determine client developments, conduct consciousness surveys and detect month-to-month developments.

“For the @cosme Trend Bud, we will pick up words that first appeared in the reviews posted and the words which have appeared more frequently. The numbers are not big, but it will introduce signs that may signify big trends in the future,”​ stated the researchers.

A spring within the steps of spring-inspired cosmetics​

They added that buyers have been looking for merchandise to reinforce their cheeks, lips and eyes in gentle of decreased COVID-19 restrictions, i.e. much less face masks use.

During the interval of 21 February to 21 March 2022, the researchers discovered that many spring-inspired colors ranked excessive amongst @cosme members who posted 80,000 evaluations after buy.

At the peak of the COVID-19 pandemic, the pattern amongst members was skincare​ and supporting social causes​.

This time, the researchers stated the looks of the key phrase “spring cosmetics” has greater than doubled year-on-year.

“Unlike last year, it feels like a relatively positive move, such as enjoying make-up with spring cosmetics,”​ they stated.

Trending merchandise included ETVOS’s Mineral Classy Shadow​ eyeshadow palette and Clarins’s cream oil Lip Comfort Oil Intense​ on account of their spring-inspired colors.

Christian Dior’s Rouge Trafalgar​ perfume and Addiction Beauty’s The Blush Nuancer​ additionally acquired optimistic evaluations.

The researchers additionally observed a rise within the key phrase seek for “lip line”.

With masks off, shoppers wish to draw consideration again to their lips by utilising strategies like drawing a bigger higher lip with a lip liner and elevating the nook of their mouths to realize the ‘shorter philtrum’ look and plumper lips.

This pattern was evidenced by the feedback on two lip liners – the nakedMinerals’s Gen Nude​ lip liner within the shade of sunshine pink and Vise AVANT lip and eye color pencil.

Oh pollen, you make me sullen​

In addition to spring-inspired cosmetics, shoppers have been involved about pollen sensitivity and hay fever.

Based on the evaluations in @cosme, the looks charge of the phrase “pollen” has elevated barely by 1.1 instances in comparison with final yr.

“It may be because there is widespread knowledge that pollen, like dryness and UV rays, can cause skin irritation that can occur on anyone’s skin. It may not even come with allergic symptoms associated, like runny nose or sneezing,”​ they stated.

Consumers reviewed merchandise corresponding to Pola B.A. cream and Ihada’s face powder, which they declare can moisturise the pores and skin, and shield from PM2.5 pollution and pollen.

Shiseido’s mist named d Program Allerbarrier Mist N​, which claims to guard from pollen and can be utilized over make-up, was additionally trending.

These merchandise promote very nicely from February to March, when Tokyo and a number of other prefectures enter the spring pollen allergy season from vegetation just like the Japanese cedar or Cryptomeria japonica​, lasting till end-March, and the hinoki or Japanese cypress pollen, which can disperse till mid-April.

Sales rating​

The agency additionally famous a rise in curiosity for blushers.

“Many spring-like colors corresponding to beautiful pink and ruddy rose are ranked within the high. ​

“In addition, the beige colour that is familiar to the skin and purple colour, which is a colour that creates ‘transparency’, are ranked,”​ stated the researchers.

Brands that clinched high positions have been Cezanne with its Natural Cheek N​ sequence at 396 yen (USD$3.21), in addition to Korean cosmetics and Taiwanese choices, that are priced from round 1,000 yen (USD$8) to over 3,000 yen (USD$24).

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